In six months from now you will say to your boss, colleague, employee or friend:
A) Look at the competition! I‘ve always told you we should have started doing Facebook-Live for higher engagement, using Instagram-Stories for behind-the-scenes content, getting active on LinkedIn before the ad wave hits, establishing groups for further interaction, talking to more micro-influencers for future collaborations, setting up messenger bots for connecting better with our community, investing more as organic reach continues to decline, keeping an eye on Augmented Reality or at least trying to post on a more regular basis.
B) Look at the competition! I’ve always told you…good we started!
Good news: It’s your choice.